ANTHM by doni

Why ‘I Love This Town’

Doni Landy

Any mom of teenagers knows how stressful life can get. Balancing kids’ obligations with our own can take its toll no matter how much we love what we do. I can sense when it all starts becoming too much. I start to feel disconnected – from the people I love and the things I love to do, including work. That is why over winter break I decided to mix work and play and grab my 16-year-old, S, for our first mother-daughter buying trip and a mini vacation to Vegas, after which we planned to meet up with O in L.A. where he would be spending time with his dad.

No question about it, I love Vegas. The lights. The shopping. The ENERGY! After a few days there, I was already feeling energized myself. Though we played, S and I also worked – together. We went to shows and picked out new merchandise for the store, all of which I will be rolling out over the next few weeks at affordable price points. That is my commitment to you, my customers, who are always so gracious, letting me know what you want and granting me the privilege of sourcing those items especially for you.

You told me, and I listened. You like a small town feel, a boutique where you can go and meet one-on-one with knowledgeable sales staff that you can depend on week after week and whose opinion you value. You want to shop in a place where you feel comfortable, right in your neighborhood, and can drop in to just say hi and tell us how much you loved your latest Elle Squared find. We love hearing your stories – about the wedding you recently attended, the baby shower, the graduation, and how you took us right along with you through the accessories you wore.

Everyone has a voice that matters, which is why I brought S with me on this trip. I want her to know that, even as a teenager, I listen to what she says. What she thinks is important to me, whether she is talking about her life or offering input about the new bags, accessories, and clothing I am bringing into the store during the coming weeks. What she says is important.

It is a critical lesson and one I am adamant about teaching my children. When we take time out to listen to those around us, whether our children, parents, a teacher, neighbor, or client, whomever, and show them that we care what they say, those people will, I believe, learn to listen to others as well. I have.

Everyone we meet offers us a different perspective, one that can potentially alter how we think and feel for the better, even if we do not agree with everything they say. It is the dialogue that matters, the interaction between the individuals we come into contact with and us, and how we not only listen but also communicate back to them.

I am fortunate that my staff at Elle Squared has embraced this philosophy. We are a team, a family, and they are my – and your – home away from home.

When the plane touched down after our week away, I was happy to be back. Yes, I needed the break, but I also missed home. I missed the store. I missed my family, my work one included. Although I am a relatively new resident to Livingston, both personally and as a result of my purchase last year of Elle Squared, I know I have finally found my place. And that is in large part because of you – my customers – today, my neighbors and also my friends. You are all of those people to me, and the very reason why I love this town. Thank you for welcoming me home.


Doni Feinberg Landy, Esq. is a mom, entrepreneur, store owner, lawyer, blogger, talent manager/agent, bag lady, and jewelry junkie.