ANTHM by doni

Press Release

Doni Landy

LIVINGSTON, NEW JERSEY – Livingston Township resident, Doni Feinberg Landy, Esq., purchased Elle Squared, the fashion forward boutique located in Livingston Town Center, June 14.

Elle Squared, which was founded by Louise Webber, first opened its doors in 2003 and has been providing loyal customers with high-end but affordable accessories for more than 13 years.

Doni Feinberg Landy, who is a practicing matrimonial and real estate attorney with a flair for current style and trends, combines her legal, business, and fashion sense to create a unique shopping experience that Elle Squared’s customers will find both unique and appealing.

Of her new venture, Doni says, “It is a dream come true to continue the legacy that Louise built and have the opportunity to share the latest and greatest with customers and friends.”

Heading her team, which is comprised of Elle Squared’s talented, knowledgeable, and dedicated staff that regular clientele has already come to know, love, and trust and new clients will find welcoming and eager to assist, is longtime Livingston resident, Jessica Panes.

As general store manager and buyer for the store, Jessica brings more than 20 years of wholesale and retail experience to provide her clientele with a fresh, invigorating, and edgy approach to accessorizing for any occasion – whether for work or play, day or night.

“Our vision,” says Jessica, “is to maintain the integrity of Elle Squared and share our personal love and passion for all things fabulous and fun!”

The pair, who met while Jessica was managing a retail clothing establishment Doni frequented, became instantaneous friends, bonding over a mutual interest in fashion and a desire to share their creativity and individual sense of style with others.

Elle Squared is located at 1130 Town Center Way. Hours of operation are Monday thru Friday, 10 am to 6 pm and Saturday, 10 am to 5 pm. For more information, visit Elle Squared at or call (973) 533-1111.