ANTHM by doni

Do You Approach Life With Love or Fear?

Doni Landy

There are two types of people in the world – those who approach life with love and those who approach it with fear.

For the past few months, I have been working into the wee hours of the morning transforming Elle Squared into the destination shopping experience it was always meant to be, an eclectic boutique where every client receives the personalized and undivided attention she deserves.

It’s easy to say that Elle Squared is enjoying the success it is because of the unique accessories we source from all around the world, including a selection of imported handbags. But that’s only part of it. We all know there are shops everywhere providing beautiful, one-of-a-kind pieces to their customers. I shop at some of them myself. Many of my finds grace my closet and have served as the inspiration for me taking the last leap of faith I did this past summer to become an entrepreneur and visionary.

What distinguishes Elle Squared from all the others is that I approach my clients from a place of love, not fear. I don’t worry about selling to them, though my accountant might take issue with that. Like Dicky Fox said to his protégé Jerry in the now iconic movie, Jerry Maguire, “The key to this business is personal relationships.” I take that advice one step further and say personal relationships are the key to any business and life in general.

Every single person I meet enhances my life. A client who is searching for that perfect gift for someone special in his or her life or for herself. A colleague, a close friend, family member, acquaintance at my children’s school, or someone I had never met before but struck up a conversation with while at the hair salon or in the waiting room at a doctor’s office. I talk to people and, more importantly than that, I listen. What they have to say is important, and I want them to know it.

All of us, whether we realize it or not, are working together. Too often, we fall into that trap of becoming possessive. Proprietary. Secretive. We want to hoard and keep our piece of the pie all to ourselves. We do that because we are afraid. We are fearful of losing what we already have instead of sharing our gifts with others. And yes, we each have gifts, even though we may sometimes lose sight of what they are.

When we approach the world with love instead of fear, even if someone is not initially showing us that same sentiment, we remain open to receiving, even from a person who is closed off from us initially. If we just open ourselves to others, if we share our knowledge and a little piece of ourselves, we can break down walls and connect with the world around us. Some call that networking. I call it thinking smartly. Putting ourselves out there takes guts. Following our dreams takes courage. And I’ll be the first one to tell you it isn’t easy. But that’s how we grow.

I am growing. My business is growing. And since the holiday season is upon us, in the spirit of sharing I want to let you all in on a little secret. Elle Squared is launching its new private label, featuring my personal line of jewels, beauty products, and accessories for the body and home – everything I love, from me to you because you matter.

When Jerry Maguire summoned the courage and walked out of his office to implement his mission statement, follow his passion, and build a company for his clients based on personal relationships like his mentor Dicky Fox described, he asked one pointed question which today I ask of you: “Who’s coming with me?”


Doni Feinberg Landy, Esq. is a mom, entrepreneur, store owner, lawyer, blogger, talent manager/agent, bag lady, and jewelry junkie.